ALECSA STEWART · CONTENT WRITER & STRATEGIST
Expert-led SEO content for active, outdoor, and travel brands
I turn specialist knowledge into authoritative articles, pillar pages, and website content designed to earn search visibility, build trust, and genuinely help readers.
SEO writing • Website content • Editorial • Content strategy
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A writer who runs the distances she writes about
- UTMB
- CCC
- Lavaredo Ultra Trail
- Tarawera 100K
- Grand Trail des Templiers
I'm Alecsa Stewart, an experienced SEO content writer and strategist working with businesses and publishers across the active, outdoor, and travel industries.
I combine SEO and content strategy with journalism experience and a deep subject knowledge of the outdoor and endurance space.
My work spans trail running, cycling, fitness, wellness, and travel, including commercial content, editorial journalism, website content, product reviews, and expert-led long-form writing.
I also have first-hand experience of the world I write about: I've raced multiple events including UTMB, CCC, Lavaredo Ultra Trail, and Tarawera 100k; I'm a qualified mountain leader; and I practice the sports I write about, as well as work closely with performance experts and elite athletes from these worlds.
I write primarily in English for international audiences, and I also work in French.
Content built to be found
First-page
Google rankings
#1
search positions
Featured
snippets
AI Overview
citations
Real search results for articles I researched and wrote. Select any screenshot to open it larger and zoom in.
“is the utmb getting faster”
Elite Trail Team — The Evolution of UTMB Finish Times
Featured snippet#1 result“is everyone running faster at utmb”
Elite Trail Team — The Evolution of UTMB Finish Times
#1 result“airbnb decor ideas maps”
Xplorer Maps — 7 Ways to Elevate Your Airbnb Decor
#1 result“heat mitigation strategies for ultra runners”
Elite Trail Team — Heat Mitigation Strategies for Endurance Runners
#2 result“race recce tips for ultra”
Elite Trail Team — Boost Race Performance with a Course Recce
#2 result“quel est l'impact carbone d'un velo reconditionne”
Upway — Impact carbone d'un VAE reconditionné
AI Overview citation
Articles, pillar pages, features, and campaigns
28 pieces shown
Mottiv
How to Become a Faster Athlete After Having Kids
Researched and wrote a long-form guide built on interviews with pro triathletes, a coach, and a doctor.
EnduranceLong-form guideExpert interviewsElite Trail Team
The Evolution of UTMB Finish Times
Data-led analysis of UTMB finishing times, written to answer the question runners actually search for.
Featured snippet#1 Google resultTrail runningData analysisElite Trail Team
Heat Mitigation Strategies for Endurance Runners
Evidence-based guide to heat adaptation for ultra runners, referencing published research.
#2 Google resultUltrarunningSports scienceElite Trail Team
Boost Race Performance with a Course Recce
Practical race-preparation guide drawing on first-hand experience of 100 km and 100-mile courses.
#2 Google resultUltrarunningRace preparationElite Trail Team
Ultra-Resilience & Sun Protection for Trail Runners
Two expert-led resource articles on mental resilience over ultra distances and protecting skin on long days out.
UltrarunningResource hubRun Trails
Heat Training for Summer Races: All You Need to Know
Search-led training guide covering acclimation, sauna and hot bath protocols, and hot-weather race strategy.
TrainingSEO articleRun Trails
Cross-Training for Runners: All You Need to Know
Comprehensive guide to cross-training options, benefits, and how to fit them around a running plan.
TrainingSEO articleVim & Vigr
Anti-Swelling & Cycling Compression Socks
Health-adjacent product education written for search, balancing clarity with careful, non-medical claims.
Compression wearProduct educationTrailSkin
Preventing Chafing & Lessons from the Arc of Attrition
Two articles pairing practical anti-chafe advice with race-day storytelling from a brutal winter ultra.
Trail runningBrand contentTMR Coaching & Janie Perry Nutrition
Coaching and Nutrition Content Programmes
Ongoing articles and website content translating coaching and sports-nutrition expertise for athlete audiences.
CoachingSports nutritionSlate
Carbon-Plated Super Shoes, Explained
Technical explainer on super shoe construction and who actually benefits from them.
Running gearEXPLAINERFreeTrail
Female Participation in Ultrarunning
Reported feature examining participation numbers and the barriers behind them.
UltrarunningFeatureXplorer Maps
7 Ways to Elevate Your Airbnb Decor with Local, Travel-Inspired Art
Search-led blog post for a travel-art brand, targeting a commercially useful decor query.
#1 Google resultTravelBlog SEOKiprun
Homepage Copy & 42 House Landing Page
Brand and website copy for Kiprun's homepage narrative and the 42 House altitude training centre page in Iten, Kenya.
Website copyBrand narrativeUpway
Vendre son vélo électrique — pillar page
French-language pillar page on selling an electric bike, structured to own the topic across related searches.
FrenchPillar pageE-mobilityUpway
Entretien VAE & impact carbone
Supporting French articles on e-bike maintenance and the carbon impact of electric bikes.
FrenchCluster contentHarrier Trail Running
Chasing Trails 2026 & Season Performances
Website and campaign content for the brand's athlete programme and 2025 race performances.
Trail runningBrand contentTrail Running UK
In the Footsteps of Kilian Jornet
First-person feature reported from Cap del Rec in the Catalan Pyrenees, published in print and online.
Print featureTrail runningLonely Planet
Running Through the Landscapes of Cézanne and Van Gogh
Travel feature combining art history with running routes in Aix-en-Provence and Arles.
TravelFeatureTrail Runner (US)
Get Some Spine
Race report and interview coverage of the 268-mile Spine Race, filed for a US audience.
Race reportingInterviewHarrier Trail Running
UTMB 2026 Dispatches
Race-week dispatches written from the ground during UTMB week in Chamonix.
Race reportingOn-siteSkyscanner (US)
Budget Travel Tips & the Obama Presidential Center
Destination and travel-advice articles written for a US readership.
TravelUS audienceRunnersLab.com
First-Hand Trail Shoe, Apparel & Gear Testing
Hands-on reviews of trail shoes, apparel, and endurance equipment, tested over real training and racing miles.
Gear testingEnglishReviewsRunningLab.fr
Tests de matériel de trail et de running
The same first-hand testing published in French, covering shoes, apparel, and endurance kit.
Gear testingFrenchReviewsYon-Ka Paris USA
Promotional, Product Launch & Educational Email Flows
Email copy across promotions, launches, and skincare education for the US market.
EmailSkincareCampaign copyJanie Perry Nutrition
Welcome Sequence & Lead Magnet Follow-Ups
Welcome sequence for the “5 Key Fuelling Tips” ebook, plus follow-up emails promoting blogs and podcast appearances.
EmailSports nutritionWelcome flowElite Trail Team
ETT Runclub Newsletter & Op-Ed Column
Weekly newsletter copy for the ETT Runclub online community, including news roundups and original op-ed essays on trail running culture, data, and industry shifts.
EmailTrail runningCommunityOp-edHarrier Trail Running
Trail Running Newsletter
Email copy supporting in-depth trail running event reporting.
EmailTrail running
I.
Understands search
Keyword research, search intent, internal linking, and page structure are part of the writing process.
II.
Understands the subject
Years of racing ultras and testing gear mean the detail is right, the sources are the right ones, and nothing reads second-hand.
III.
Writes like a writer
Journalism, interviewing, research, and editorial experience mean the content is useful and engaging rather than written purely for search engines.
SEO knowledge + editorial standards + genuine outdoor expertise
What clients and readers say
Your work is exceptional, and I personally highly value your work and work ethic… Thank you for the beautiful pieces you've contributed so far and for being fantastic to work with!
EDITOIRE
It was a pleasure to work with Alecsa on our writing projects! She is responsive and keeps the lines of communication open! Assignments were always completed in a timely manner, and she was very flexible with our ever-changing guidelines to accommodate Google's latest algo changes.
SEO content client
The article looks FANTASTIC — such a wealth of information and so well written. I thoroughly enjoyed reading it… You really understand what we're looking for, including links, and I know this will be highly useful to any of our readers!
Content client
I really value your travel perspective and am enjoying your work a great deal!
Travel client
Your posts are always well-written and engaging.
VIM & VIGR
What readers say
Great “bite sized” reviews of the principal UTMB week races. An interesting read. Thank you!
Piers Woolston — On a Harrier Trail Running article
Very detailed and very easy to read. I now know the exact difference between Ted and Compression. This article has equipped me with making the correct purchases.
Pearle — On a VIM & VIGR article
Very good and easy to read article. I was looking for this information and you are the only one who made it so clear and easy. Thank you.
Ron Bonazza — On a VIM & VIGR article
Expert-Led SEO Writing
Articles, guides, and long-form pieces researched thoroughly, sourced where it matters, and built around what your audience is searching for.
SEO Content Strategy
Keyword and topic research, content plans, pillar-and-cluster architecture, and briefs ready to write from.
Content Optimisation & Consolidation
Auditing, rewriting, and merging existing pages so your best content stops competing with itself and starts ranking.
Looking for content that combines real expertise with search strategy?
I work with active, outdoor, and travel brands on expert-led articles, website content, and ongoing content partnerships.